Marie Tueje's blog.

Surefire success

The most surefire way to success is to create a solution for a problem people don't yet know they have and convince them that they have a problem. Surefire because, guaranteed, no-one else has done it yet. Which means its easier to set your own rules. Harder, precisely because know no-one has done it yet, and convincing a large enough amount of people to buy a ticket to an unknown destination is a big challenge.