Being passionate about sound means being passionate about silence, and there is a continuum between the two that flows from objective to subjective, and from continuous to discrete. Silence, however we choose to embrace it, is the sound of our imagination and we can use it creatively to our advantage. We already do, in fact. When we have to think deeply on a problem, when we want to re-connect with our inner space, a subjective silence is what allows us to focus, and hopefully to push through. However, specifically when recording, organising and arranging sound recordings to achieve a narrative or expository effect, silence may be the most powerful tool of suggestion and persuasion that a sound designer has.