When a project is successful, I want to look back at what I did, what others did, and how did those elements work together to produce a successful outcome.
Say yes to all three and we stand a little less than no chance of being successful in our chosen field. Say yes to one and it's no chance. Two, we have a chance. Three, and there's a great chance of us succeeding. No promises. We can say the same when considering the micro as well as the macro level.
Surefire because, guaranteed, no-one else has done it yet. Which means its easier to set your own rules.
Not being authentic is a massive barrier to achieving personal success. People, it seems, can smell it even if they can't see it. Take someone - anyone - a loudmouth 'bullshitter' (we've all known a few of those in our time), who is clear and honest about who they are and what what they are offering means to them.
For me, writing a business plan is about remembering one thing: It's a plan. Something, therefore, that I intend to carry out. It's not advisory, it's not a few ideas jotted down.